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Profit margin and markup calculator

Turn a cost and a selling price into gross margin, markup and profit.

$

 

$

 

Gross margin

40%

Profit as a share of the selling price.

MarkupProfit as a share of cost.
66.67%
Profit per unit
$40.00

How this is calculated

Profit = price − cost.

Gross margin = profit ÷ price. Markup = profit ÷ cost. They describe the same profit from two angles, which is why a 40% margin equals a 66.7% markup.

These calculators are for general information and education. They use the assumptions described on each page and are not personalised financial, tax or investment advice.

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